Move Aside Millennials, Make Way for Gen Z

First the boomers were nudged from the media spotlight by millennials, the largest and most diverse generation. And who can argue that our adult children have made an indelible imprint on how we live, work and play. But now millennials are about to get some competition. Here comes Gen Z. Although the starting date can vary, Gen Z encompasses newborns to teens, beginning with those born in 2001. Demographers and marketers alike slice and dice the U.S. population in generational …

Perceptions About Social Issues Among African Americans/Blacks Age 50 and Over

In 2014, we conducted a study to examine the importance of key social issues facing African Americans/blacks who are age 50 and older, and also to gauge their optimism in regard to these social issues. The figures and associated infographic were recently updated. >> Visit AARP Research for Information, Insights, and Trends Impacting Americans 50+ The key findings from the study show: Access to high-quality health care and having a financially secure retirement are the most important issues facing age …

Why Phoning Your Children Just Isn’t Enough

The medium is the message, Marshall McLuhan famously noted. And in a touch screen world, our relationships with our adult children improve with the more communications media we use. While millennials enjoy chatting on the phone or Skype, they also want parents to “lurk” on Facebook, Instagram, Twitter and other social media so we can follow (not intrusively, though) their lives. That’s the finding of a study by University of Kansas doctoral student Jennifer Schon. “We found that young adults …

‘Serial': Still Time to Catch Up on This Audio Whodunit

Baltimore. 1999. A girl is murdered and her body buried in a shallow grave in a city park. Her former boyfriend is convicted of the crime based on the testimony of his classmate and friend. A reporter, plagued by questions, revisits the case. There are two things you should know about the story: 1. It really happened. 2. Serial, a weekly podcast – or audio series – based on the story might well mark a breakthrough for the 10-year-old medium that you listen …

Technology’s Brave New World: Crossing the Digital Divide

Charlotte Whittaker – AARP Kentucky Volunteer It’s a Brave New World and I want to be a part of it – online. Growing up in rural west Kentucky, I never imagined having the world at my fingertips. But, my tablet and my smartphone both fit in my purse and they are my ticket to the Web and everything I want to know. I was thrilled when invited to join AARP Live on RFD-TV and talk about how I’m using technology …