TV ratings

54 Is the New 49, Says CBS

Posted on 08/31/2012 by | Brooklyn, NY | Comments

Bulletin Today | EntertainmentCBS has been mocked for attracting older audiences than network TV peers like NBC or Fox. But it’s a situation that could pay off nicely for CBS, as advertisers increasingly realize the value of appealing to older buyers.

Good TV This Week: ‘DWTS’ Still in Step with Grownup Viewers

Posted on 03/30/2012 by | AARP Blog Author | Comments

Entertainment“Dancing With the Stars” has stepped past NBC’s “The Voice” in a big way, as last Monday’s show averaged 17.6 million viewers compared to “The Voice’s” 11.8.  That’s good news for DWTS fans, who may have been dismayed by headlines about the ABC dance competition opening to lower numbers than last season.  It did, but no tears.  The season-opener was still the second most-watched show of the week, behind only “NCIS.”  That is largely thanks to Grownup viewers.  Of DWTS’ …