“universal design”

Hey, Entrepreneurs: What’s Your 50+ Strategy?

Posted on 09/11/2012 by |AARP Blog Author | Comments

TechnologySo many age 50+ customers –yet marketers obsess about youth. So I wonder, being exactly in the age demographic of the prospective buyer of BMWs, what’s up with their marketers? BMW seems on a quest to reach the young through social media. But the actual buyer my age isn’t shopping for cars that way – and today’s young people don’t have the money for that car! Here’s the reality: baby boomers own half of the nation’s wealth. That’s $2.3 trillion. …

Putting the Joy Back Into Cooking

Posted on 08/8/2012 by |Rosemary In the House | Comments

Your LifeI think I was born to cook. Ever since I was young, I’ve enjoyed cooking for friends and family. I even catered my own wedding reception for 80 when I was too young to know better. A large 3-tiered lime coconut wedding cake was the piece de resistance. But over the years the joy of cooking became more like the drudgery of cooking due to aching feet and nagging back aches. Hours of standing on an unforgiving stone floor and …

3 Steps to a Safe & Soothing Bedroom

Posted on 05/10/2012 by |Rosemary In the House | Comments

Your LifeWe spend one third of our lives in our bedrooms and, like you, I want to relish the time I spend there. But that’s not so easy if the bedroom is cramped, cluttered, or uncomfortably warm or chilly. And for anyone who spends more time in the bedroom because of a medical condition, a comfortable bedroom is a must. If you’re looking for ideas on how to redo your bedroom, read on.  I’ll share with you three simple things I …

Window Treatments That Make Sense … and Are Pretty Too!

Posted on 04/18/2012 by |Rosemary In the House | Comments

Home & FamilyIt’s cherry blossom time in New York and, besides gardening, I’ve become obsessed with window coverings. Spring brings the promise of guests and the brilliance of the summer sun and, quite frankly, I’m not prepared for either. I’ve removed the former owner’s black out shades in the guest room, but haven’t gotten around to replacing them. It feels bare. Not exactly the feeling you’re after in a guest bedroom, is it? The master bedroom, which looks out over the wetlands, needs new window coverings …

Making an Entrance

Posted on 04/5/2012 by |Rosemary In the House | Comments

Home & FamilyDoors are opening for all of us in the world of home design. Never before have we had such a range of choices in home goods and new designs to help us age more gracefully in our own homes. But deciding what projects to tackle can be daunting, especially when money is tight. Believe me, I know. I bought my first home six months ago, and my list of things to do grows longer every day. Like you, I long …

Steve Jobs: Designing for All of Us

Posted on 10/6/2011 by |AARP Blog Author | Comments

LegacyWhat has Steve wrought? Here at AARP, we’ll remember him because of the far-away grandchildren and kids we used iChat to talk to. We’ll remember Steve because of the Apple Extended Keyboard, whose wide, broad keys made typing a pleasure, especially for those with arthritis. We’ll remember Steve’s Apple for its VoiceOver technology – when it came out in 2005, it was the first screenreading technology that was baked into an operating system. It was just there – part of …