visionaries

Gail Federici: The Hair Whisperer

Posted on 05/21/2013 by |Beauty | Comments

Beauty & FashionYou’ve probably never heard the name Gail Federici but she was the high energy visionary behind John Frieda’s revolutionary Frizz-Ease, the serum that launched a million straight blow-outs. And all because Gail says ” I have puffy hair that would balloon out into a frizzy cloud and knew it made other women crazy too.” Leaving her  job as head of marketing and advertising  and competing against billion dollar mass brands, she teamed up with John to create John Frieda Hair …