New PSA With Ad Council Spotlights Male Caregiving

Danny Trejo in "The Male Caregiver "

A couple of weeks back, we unveiled our new caregiving ad — starring a unique caregiver. You may recognize him as the antihero from Machete or Breaking Bad, but you would never assume he’s just like you. That’s right, actor Danny Trejo is a caregiver and he is showing just how tough male caregivers are.

Although the typical family caregiver is a 49-year-old woman, there is a silent army of husbands, brothers, sons and friends — about 16 million — caring for their spouses, parents and other loved ones.

As family sizes shrink and the population ages, the number of male caregivers is only expected to rise, but they are often ignored in the caregiving conversation.

AARP, in conjunction with the Ad Council, is spotlighting this overlooked group through its new PSA campaign. The ad features Trejo performing the tough-guy feats he is known for in films, alongside the everyday tough jobs a typical caregiver performs.

AARP’s new data profile on male caregivers shares insights on the level and type of care men provide, the challenges they face and more. Some of the key findings include:

  • More than half of male caregivers (63 percent) are the primary caregiver for their loved one.
    • Male family caregivers are helping their loved ones with personal care activities, and more than half (54 percent) of male family caregivers perform medical and nursing tasks, such as injections, tube feedings and wound care.
  • Many men say they feel unprepared for these tasks and express discomfort providing intimate personal care (e.g., bathing, dressing, toileting).
  • Men are less likely than women to reach out for help and feel uncomfortable discussing the emotional challenges of caregiving.
  • More than one-third (37 percent) of male caregivers don’t tell their employers that they are juggling caregiving responsibilities at home.

 

In addition, AARP is sharing stories of men rising to the challenge and offering their lessons learned with others.

Caregivers can find helpful tools, like the Prepare to Care guides, and more at aarp.org/caregiving.

 

Search AARP Blogs

Related Posts
November 04, 2019 03:09 PM
To kick-off National Family Caregivers and Alzheimer's Awareness Month on November 1, AARP's Family and Caregiving Expert Amy Goyer appeared on NBC's TODAY Show with hosts Hoda Kotb and Maria Shriver to discuss the challenges of caring for someone with dementia. More than 16 million Americans provide unpaid care for people with Alzheimer's or other dementias. Goyer talked about the importance of planning, and offered tips on how caregivers can take care of themselves and deal with caregiver guilt. TODAY also posted a link to AARP's resources for caregivers on the show's website.
October 31, 2019 02:13 PM
Make no fossil bones about it—high prescription drug prices are monstrous but far from extinct. At AARP, we know drug costs shouldn’t be the scariest thing Americans face this Halloween. That’s why AARP let loose our drug-price-fighting Tyrannosaurus Rexes—known as the “Rx T. Rex”—for a national day of action this week to roar about the need to Stop Rx Greed.
October 08, 2019 09:29 AM
It’s well known that prescription drug prices are skyrocketing in America. Price increases for brand name drugs have far exceeded the rate of inflation since at least 2006, according to AARP’s Rx Price Watch report. And the average annual cost for just one brand name drug taken on a chronic basis was about $6,800 in 2017, almost $1,000 more than in 2015. However, it’s not just patients paying for greedy Big Pharma practices that keep drug prices high— it’s also taxpayers.