There’s a New Girlfriend on the Block, AARP launches Newest E-Newsletter

There’s a New Girlfriend on the Block, AARP launches Newest E-Newsletter

Nowadays, you’re lucky to find a publication that really gets you. Millennial women have Buzzfeed and Refinery 29 and Boomer women have AARP The Magazine. But for the Gen X Woman, the search may not be easy.

To reach this overlooked population of women; AARP recently announced the launch of “ The Girlfriend,” a new sassy and savvy digital publication for today’s 40-plus woman. The free weekly newsletter will feature short and snappy essays, which cover everything from pop culture and the hottest health tips to battling divorce and leadership lessons from the mother of dragons.

The Girlfriend puts a new spin on things and attracts a younger audience compared to AARP’s traditional 50-plus audience. The e-newsletter will bring readers stories, quizzes and videos about relationships, money, lifestyle, pop culture and health.

“We were looking for something different and wanted to appeal to a population we didn’t see other publications speaking directly to. We created The Girlfriend to fill the void in communication and better serve today’s 40-plus woman,” said Myrna Blyth, Senior Vice President and Editorial Director, AARP Media.

The Girlfriend Editor-in-Chief, Shelley Emling says, “each week we feature a True Confessions video; it’s like sitting with your girlfriend over a glass of wine and she is telling you her deepest, darkest secret.”

Emling’s personal favorites are the first-person essays and the True Confessions videos, “I love it when women get real with each other and aren’t afraid to show their vulnerability,” she said. Emling also urges readers to submit true confessions videos and share stories about their real life best friends.

Readers can find The Girlfriend’s unique and empowering content on Twitter, Facebook, YouTube and Instagram. With a strong reader response within the first week of the launch, the e-newsletter could spread to Pinterest and even Snapchat in the future.

Whether it’s a shoulder to cry on, a laugh over #toomuchwine or navigating the next chapter of your life, make sure you join the conversation because The Girlfriend’s got your back.

Search AARP Blogs

Related Posts
May 13, 2019 12:08 PM
AARP is commemorating its 60th anniversary with the construction of outdoor fitness parks in local communities in every state, Washington, D.C., Puerto Rico and the U.S. Virgin Islands. In collaboration with the national nonprofit, FitLot, AARP Tampa worked with the local Parks and Recreation department to open the first outdoor fitness park in St. Petersburg, Florida on April 24, 2019. AARP CEO Jo Ann Jenkins, Mayor Rick Kriseman, and FitLot Co-Founder and Executive Director Adam Mejerson were on hand to welcome community members to the new park and try out the exercise equipment.
May 10, 2019 09:15 AM
As the U.S. population ages, more workers are taking on responsibilities for caring for family members with illnesses or disabilities. These duties can have a substantial economic impact on employees and pose challenges for companies to find ways to make the workplace more “caregiver-friendly.” This is especially true for small businesses who often don’t have the capacity or financial resources to establish formal caregiving procedures.
March 26, 2019 01:51 PM
Technology holds great promise in addressing the needs of older adults as they focus on remaining healthy, active, socially connected and independent. To understand their behavior around adopting tech products, the Consumer Technology Association (CTA) and the CTA Foundation surveyed older adults and caregivers and found a deep interest among the group to embrace tech that promises greater convenience, safety and health.