Lesson from the AARP Challengers: The Best Ingredient for Fitness is…Fun

AARP launched its Healthy Living work this year with a Challenge: Walk 30 minutes a day for eight weeks.  Seem like a lot?  Maybe so—seem, that is. In fact, for 82,000 entrants (known as “Challengers”) participating in our Fit & Fun Challenge sweepstakes, the result was 96,000 daily walks and over 125,000 weekly activities designed to motivate one another, share progress across the community, and enjoy a healthy lifestyle. More than mere metrics confirmed that the Challenge—which featured AARP’s Wellness …