In The Morning News

Business Week: DWF Pushes Candidates To Address Pocketbook Issues
"Powerful interests are pushing candidates to pay more attention to financial issues and investing. AARP, the Business Roundtable, the Service Employees Union (SEIU), and the National Federation of Independent Business -- four often antagonistic groups -- have formed the 'Divided We Fail' coalition to push discussion of issues of both health care and long-term financial security." While espousing no specific policies, "Divided We Fail recruits volunteers, tracks candidates' statements, and has broadcast TV ads to promote discussion of changes to America's health and retirement systems. 'Clearly Americans are not saving enough for retirement,' says Nancy LeaMond of AARP. 'We believe the candidates have started to address these issues," she adds. But, 'we don't feel they've talked about them enough.'"
USA Today: Americans Ask Doctors About Prescription Drugs In Ads
"Prescription-drug ads prompt nearly one-third of Americans to ask their doctors about an advertised medicine, and 82% of those who ask say their physicians recommended a prescription. The findings in a national survey by USA TODAY, the Kaiser Family Foundation and the Harvard School of Public Health come as drug advertising hit a record $4.8 billion in 2006, up from $2.6 billion in 2002."
Associated Press: FCC Commissioner Suggests Test Run Of Digital To Analog Switch
"The transition to digital broadcasting is the biggest thing to hit television since color. To make sure it goes smoothly, the Federal Communications Commission wants to do a test run." Commissioner Michael Copps "suggested a test run in certain markets, prior to the national shift, would be a good idea. He explained his idea Monday in a letter to FCC Chairman Kevin Martin." The FCC has "released its long-awaited plan to educate consumers about the digital shift. The plan requires broadcasters to air public service announcements and 'crawls' that run across the bottom of the screen informing consumers of the shift."

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