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'Jack Ryan' Gets First Movies For Grownups Seal
By Lorrie Lynch, January 17, 2014 04:03 PM
AARP has awarded its first AARP Movies for Grownups® Seal, which recognizes films that have a special appeal to 50+ audiences, to Jack Ryan: Shadow Recruit, a Paramount Pictures and Skydance Productions release.
To receive AARP's new Movies for Grownups Seal, a film must be selected by AARP's Movies for Grownups editorial team, which dedicates hundreds of hours each year to screening eligible blockbusters and independent films, identifying movies with a distinct relevance to audience members 50+. AARP's Movies for Grownups Seal is the latest extension of the Movies for Grownups franchise, a highly-respected entertainment platform which was launched in 2002 by the editors of AARP The Magazine and features weekly film reviews, award-winning radio and YouTube programs, film festivals, an annual Movies for Grownups Awards gala and year-round coverage in AARP The Magazine and on AARP.org.
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"We are delighted to announce the debut of the Movies for Grownups Movie Seal and are thrilled to award this distinction to Jack Ryan: Shadow Recruit," said Myrna Blyth, SVP and Editorial Director of AARP Media. "Returning the beloved Tom Clancy character of Jack Ryan to the big screen, the film features performances by 50+ talents including director and co-star Sir Kenneth Branagh and co-star Kevin Costner. We believe the film will hold strong appeal for the 50+ demographic, which is responsible for one in four of all opening weekend ticket sales."
"We are thrilled to be the very first picture to receive this seal of approval on behalf of such an important and discerning audience of adult filmgoers represented by AARP," said LeeAnne Stables, EVP of Worldwide Marketing Partnerships, Paramount Pictures. "The combination of this suspenseful thriller and the talents of Chris Pine, Kevin Costner and director Kenneth Branagh is something moviegoers of all ages will appreciate."
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