Fancy Doesn't Always Have to Cost More

The New York Times editorial board has an interesting blog posting about one of the ways we can start lowering health care costs. It's a fancy term - comparative effectiveness - but it essentially means giving people the ability to research medical treatments to determine which one gives us more bang for our health care buck.
It's a good idea considering that we already know our costs aren't rising because people are getting older; they're rising because of pricey new technologies and services. Why not find out which of those are really worth the sticker price before we pull out the checkbook?