Some 12 million smartphones have mobile apps that secretly run a barrage of hidden advertisements in the background — roughly 700 per hour — that gobble up to 2GB of data per day and shorten battery life in its host device.
Weight gain, fatigue, loss of athletic prowess? "It could be Low-T," says Abbott Laboratories. That would be low testosterone -- a "once-natural part of getting old that has become a target for medical treatment," as the Associated Press puts it. Abbott is one of several U.S drug companiesmarketing testosterone gels, patches or injections to men over 40.
CBS has been mocked for attracting older audiences than network TV peers like NBC or Fox. But it's a situation that could pay off nicely for CBS, as advertisers increasingly realize the value of appealing to older buyers.
Check out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren't afraid to use it. So why did marketers ever lose interest?
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