At an auto assembly plant in Pontiac, Mich., back in 1980, 18-year-old Mary Makela got a hands-on education about what life was like on the factory floor. It was noisy and dirty and rough. And then there were the catcalls.
The conventional wisdom about older car buyers is that they're primarily motivated by price, durability and the ease of getting in and out of a vehicle - factors that translate into a big, bulky domestic sedan. But a new study shows that some automobile shoppers 60 and older are going green and buying hybrids because it boosts their self-esteem and image.
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