When it comes to cocktails, I see major chain restaurants mixed drinks (Chili's, TGIFriday's, etc.) as the liquor equivalent of department stores around this time of year. We've just past Thanksgiving and are entering the Holiday season, but in department stores the lights, ornaments and holiday baubles have been on the shelves since before Halloween. The stores choose to focus on the "big" Holiday rather than allowing customers to enjoy whatever holiday is coming up. It doesn't seem like they can enjoy what is right in front of them.
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