Burt Shavitz

If you're a fan of the Burt's Bees line of natural, environmentally friendly personal care products, you might have assumed that the Walt-Whitman lookalike on the label was a generic hippie dreamed up by marketing experts.

Burt Shavitz, the 79-year-old founder of Burt's Bees cosmetics, lives the life of a recluse. And he's very happy about it.