Burt's Bees

If you're a fan of the Burt's Bees line of natural, environmentally friendly personal care products, you might have assumed that the Walt-Whitman lookalike on the label was a generic hippie dreamed up by marketing experts.
Burt Shavitz, the 79-year-old founder of Burt's Bees cosmetics, lives the life of a recluse. And he's very happy about it.
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