ces

AARP is sponsoring a new programming track at CES 2023 focused on AgeTech, assistive technology to help people live longer, healthier lives.

AARP está patrocinando nueva tecnología en la feria anual CES enfocada en AgeTech, que ayuda a las personas a vivir más tiempo y más saludables.

Two million square feet of display space. Two giant halls (and some satellite venues) with 3,200 exhibitors hawking their high-tech wares. This year's Consumer Electronics Show (CES) in Las Vegas is overwhelming, even for regulars. (CES runs Jan. 7-10)

So many age 50+ customers -yet marketers obsess about youth. So I wonder, being exactly in the age demographic of the prospective buyer of BMWs, what's up with their marketers? BMW seems on a quest to reach the young through social media. But the actual buyer my age isn't shopping for cars that way…

When I was little, maybe 10, maybe younger, I hated grocery shopping with my mother. All that time, filling a cart, when I could have been absorbed in a book! I'd daydream about how someday, I would design a fridge that somehow knew when we were out of orange juice, and that fridge would just…