These days, keeping up with the Joneses is more likely to involve night classes than a new sofa. A study on boomer spending habits found middle-aged adults today spend less on leisure and frills than previous generations but more on education, adult children and mortgage debt.
I ran across this little roundup of an interesting study on book buying habits in America on EW.com. The study was done by consumer marketing firm Bowker and is called the 2009 U.S. Book Consumer Demographics and Buying Behaviors Annual Report - and some of the findings surprised me, and some did not!
Check out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren't afraid to use it. So why did marketers ever lose interest?
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