entrepreneurs

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During this National Entrepreneur Month, we not only recognize the tenacity of small business owners, but our veterans who took the leap of faith to open a small business. While November is widely known as a time our country honors and recognizes the contributions veterans made to our country, it’s also a moment we acknowledge the impact entrepreneurs have made to our economy; both adding valuable contributions to our country.
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Have you thought about turning your passion and something that serves others into an opportunity that could pay the bills? Perhaps you sold lemonade, homemade desserts or candy when you were a kid. At that time, you were probably nurturing your entrepreneurial spirit. Many small-business owners will agree that when you’re passionate about what you do, it does not feel like work; you’re just doing what you were placed on this earth to do.
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This article originally appeared in “The Power of Ideas: A Collection of Insights to Transform the Future,” The Milken Institute, April 2015.
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If you've ever struggled to get a picky seven- or eight-year-old to eat some fish, you have E. Robert Kinney to thank for making the job just a wee bit easier.
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There are two schools of thought about USA Today founder Al Neuharth, who died on April 19 at age 89 in Cocoa Beach, Fla. Some think he helped ruin the newspaper, an institution older than our country itself, by turning it into a paper-and-ink imitation of TV news. Others think he helped modernized a desperately outdated medium and, in so doing, perhaps staved off its demise.
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So many age 50+ customers -yet marketers obsess about youth. So I wonder, being exactly in the age demographic of the prospective buyer of BMWs, what's up with their marketers? BMW seems on a quest to reach the young through social media. But the actual buyer my age isn't shopping for cars that way - and today's young people don't have the money for that car! Here's the reality: baby boomers own half of the nation's wealth. That's $2.3 trillion. As for the 65+, according to Pew Research, the median net worth of households headed by someone 65 or older was $170,494. If I were BMW, I'd sit up and find the right audience.
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