how to look fresh and authentic

Did she or didn't she?
Earth Day is April 22 and I feel a little guilty. There's Helen Hunt 49, wearing an eco-friendly H&M gown at the Oscars, Meryl Streep 63, promoting environmental food awareness, Bette Midler 67, greening up with her New York Restoration Project and Darryl Hannah 52, chaining herself to trees.  All I'm doing is recyling, buying organic, doing yoga and worrying obsessively about climate change, polar bears, whales, bushfires, earthquakes, the next tsunami, and carbon pollution in the daily news. I don't have a hybrid or solar panels, let alone a dehydrator. Like most women 50+ I admit the concept of "green" beauty sounds like a more eco-friendly choice but give up my delish hi-tech creams, hair products and gorgeous makeup? For following a week of conscience-stricken investigative beauty, here are the three things you and I need to know:
Bobbi Brown
I met makeup guru Bobbi Brown, founder of her best-selling eponymous brand back in the 80s. She was a freelance makeup artist and I was the beauty editor working with her on a photo shoot. Even then as a rookie she had star power and strong opinions.  She wanted skin to look authentic and used neutral colors that enhanced faces and features. She's stayed true to that mantra.  Celebs like Meryl Streep, Susan Sarandon and Blythe Danner are fans of Bobbi's natural, honest approach to beauty and her aesthetic. Now at 55 (she turns 56, April 14), Bobbi has launched a new initiative linked to her Pretty Powerful Makeup Campaign (and her seventh book, also called 'Pretty Powerful') that supplies women of every age with education, resources and job skills and a limited edition Pretty Powerful Pot Rouge in a flatters-everyone pink. 100% of the $25 price will go to the non-profit, Dress for Success. In an exclusive AARP interview, here are Bobbi's top tips just for us:
The New York Times reported fashionistas are looking forward to Fashion Week (starting February 7) with rising panic. This time however, it's not about the clothes. Any attendee seen sniffling or clutching shredded tissues will probably be downgraded to standing room only.  Editors, buyers or front-row celebs with runny noses tossing down DayQuil will be out on their Pilates-toned derrieres. It's flu season and paranoia is up. Of course smart, mature babes like us prepped with a flu-shot (and for some, a pneumonia shot too) and have been gobbling immune healthy veggies, fruits and omega-3s like candy with fingers crossed. We're skipping kissy greetings now and carry hand sanitizer in every bag and pocket. We're tough, resilient, experienced Glama-zons and flu or no flu we still need to go to work, meetings, social events and zip through our usual 24/7 routine  looking radiantly healthy. This is a lot harder to do when you're 50+ than when you're 25. Three pro secrets keep top designers, models, editors, celebs and performers glowing when they're under the weather.
Our mothers warned us to look good 24/7 because  "you never know."  This is why photos of celebrities like Madonna and Sharon Stone without makeup are one of our favorite guilty pleasures; the naked truth is a great equalizer! Oddly enough show and tell has become a huge trend for television stars.  Today's Kathie Lee Gifford, 58, and Hoda Kotb, 47, as well as  The Talk's Sharon Osbourne, 59 and guest Jamie Lee Curtis, 53, both did on-air segments bare-faced.  And isn't it weirdly comforting when Hillary Clinton  pulls her hair back into a scrunchie for a news conference? Yet here's the catch: celebs and news-makers can always get public redemption with glam shots and hundreds of chances to do the usual diva thing. We don't. And frankly, some of us never want to go that route anyhow. Be smart and cheat: if you prefer the maskless, "naked" approach, here are  five tips that make the difference between ick and incredible.
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