marketing

GE Capital Retail Bank must shell out an estimated $225 million to consumers to settle government claims that it discriminated against Hispanic credit card customers and persuaded other card holders to buy add-on products that promised to cancel part of their debt if they became disabled, lost a…

Pharmaceutical companies make lots of money and spend lots of money, including lavish payments to doctors for consulting; expenses-paid conferences, cruises and other events for doctors; and bonuses for sales reps who exceed sales targets, even if that means pitching a drug for uses the Food and…

If you watch TV, by now you've probably seen the pool-party commercial for the new Samsung Galaxy S4 smartphone.

Check out this great story on MediaPost.com today. The article is all about the boomer generation once again catching the eye of the marketer. Those boomers sure have buying power and they aren't afraid to use it. So why did marketers ever lose interest?