The next GOP primary is in Florida, home to a lot of older voters. Some folks say this makes the state an easy win for Mitt Romney, of whom older voters have historically been fond. But as we saw in South Carolina, Newt Gingrich also holds presidential appeal with both the boomer and the 65+ sets.
Analysis of the 2008 Presidential Election shows that despite the attention paid to the youngest voters, it was 50+ voters who delivered the election to President-Elect Obama.
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