pitch

AARP has named six finalists to present tech-based solutions for fighting this growing problem in our Connect & Thrive Pitch competition.

Agnes McKee, 105, has become the oldest person ever to throw a ceremonial first pitch in a Major League Baseball game.

Ever get those invitations for a free financial seminar at a restaurant? "Nothing will be sold - we only want to educate you on your financial future," is the typical pitch. Most specify that "financial professionals may not attend." However, I recently received one that didn't exclude me, and…

So many age 50+ customers -yet marketers obsess about youth. So I wonder, being exactly in the age demographic of the prospective buyer of BMWs, what's up with their marketers? BMW seems on a quest to reach the young through social media. But the actual buyer my age isn't shopping for cars that way…