AARP Eye Center
Rick Santorum
Mitt Romney's "favorable" rating has been on something of a roller coaster in 2012. But the more older Republican primary voters have seen him, the more they seem to like him.
As older Republican primary voters go, so went Rick Santorum's presidential campaign.
The latest meme from the campaign trail is the gender gap. This week, just about everyone - from CNN and the Christian Science Monitor to the Huffington Post and Salon - has been reporting that women are more likely than men to favor a Democrat over a Republican in the 2012 election.
Mitt Romney swept the primaries in Wisconsin, Maryland and the District of Columbia - and he has older voters to thank for it.
If you're running President Obama's re-election campaign and you want to test how certain themes will play in Peoria, what to do? Turn to your pollsters? Convene focus groups? Test your message before a friendly audience?
Older voters fueled a Rick Santorum victory in Louisiana's GOP primary. Plus: Why are U.S. communities so ill-prepared for an aging boomer population?
Candidates, take note: Boomers are an enormous part of the presidential electorate and can play a pivotal role in who gets the nomination and wins a trip to - or back to - the White House.
Mitt Romney handily won the yesterday's GOP presidential primary in Illinois, and older voters - as they have in so many of the contests so far - went with the winner.
Mitt Romney turned 65 this past Monday, but instead of going photo-op on his birthday by publicly enrolling in Medicare (as actress Patty Duke recently did), his campaign let it be known that he wouldn't be signing up for Medicare at all.
The message to Republican presidential candidates Tuesday night was loud and clear: Not only do older voters play a huge role in determining the winner in the primaries, but they show up.