Mitt Romney's "favorable" rating has been on something of a roller coaster in 2012. But the more older Republican primary voters have seen him, the more they seem to like him.
Republican Richard Lugar, who recently turned 80 and is the longest-serving Senator in Indiana history, is facing a serious re-election challenge from within his own party this year. Rep. Louise Slaughter, D-N.Y., is, at 82, expecting a tough run in the general election this fall. And at 78, Sen. Orrin Hatch, R-Utah, will have to weather opposition in the GOP primary if he's to earn a seventh term.
If you're running President Obama's re-election campaign and you want to test how certain themes will play in Peoria, what to do? Turn to your pollsters? Convene focus groups? Test your message before a friendly audience?
Candidates, take note: Boomers are an enormous part of the presidential electorate and can play a pivotal role in who gets the nomination and wins a trip to - or back to - the White House.
Mitt Romney handily won the yesterday's GOP presidential primary in Illinois, and older voters - as they have in so many of the contests so far - went with the winner.
Mitt Romney turned 65 this past Monday, but instead of going photo-op on his birthday by publicly enrolling in Medicare (as actress Patty Duke recently did), his campaign let it be known that he wouldn't be signing up for Medicare at all.
The message to Republican presidential candidates Tuesday night was loud and clear: Not only do older voters play a huge role in determining the winner in the primaries, but they show up.
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