Snapple

Thanks to the " Snapple Facts" that beverage maker Snapple imprints on the inside of its bottle caps, millions of consumers now know that Napoleon suffered from a pathological fear of cats and that Leonardo da Vinci could draw with one hand while writing with the other.

One of beverage giant Snapple's most ingenious marketing tricks is the collection of quirky "Snapple Facts" that it imprints on the inside of its bottle caps. (Here's a partial list of Snapple facts, such as "On average, a human will spend up to 2 weeks kissing in his/her lifetime.")