startups

AARP Innovation Labs is heading to the HLTH and CES tech conferences, hosting competitions to help empower people to choose how they live as they age.

AARP is sponsoring a competition for startups that are boosting quality of life for older adults by improving mobility and making caregiving easier.

Get ready for AARP tech explorer George Takei to be everywhere at once this summer, or at least it may seem that way. This week, for example, he visited The Daily Show's Jon Stewart to talk about a new documentary: To Be Takei: A Star's Trek for Life, Liberty and Love, opening in August after…

So many age 50+ customers -yet marketers obsess about youth. So I wonder, being exactly in the age demographic of the prospective buyer of BMWs, what's up with their marketers? BMW seems on a quest to reach the young through social media. But the actual buyer my age isn't shopping for cars that way…

Meet Eugene Spiritus.