AARP Healthy Living: Cutting through the Health Space Clutter for the Consumer

Information and advice on living more healthy lives, it seems, is everywhere. It’s on every platform, digital and traditional—online and print, videos and books, webinars and live seminars, network news and online features. That may seem to be a good thing, but quantity is not necessarily so.  In the healthy living space, the information flows at seemingly unmanageable volume; moreover, one piece of advice or information often contradicts another, potentially leaving the consumer overwhelmed and frustrated—and, as result, perhaps complacent …

Lesson from the AARP Challengers: The Best Ingredient for Fitness is…Fun

AARP launched its Healthy Living work this year with a Challenge: Walk 30 minutes a day for eight weeks.  Seem like a lot?  Maybe so—seem, that is. In fact, for 82,000 entrants (known as “Challengers”) participating in our Fit & Fun Challenge sweepstakes, the result was 96,000 daily walks and over 125,000 weekly activities designed to motivate one another, share progress across the community, and enjoy a healthy lifestyle. More than mere metrics confirmed that the Challenge—which featured AARP’s Wellness …

Spring Fitness Tune-Up

Guilty as charged: I’ve grown lax about my workout program in the last few months, leading to a loss in strength and a gain in weight. How can I tell? Because my scale does not lie. Nor, tragically, do my jeans. Last winter seemed to pose a bigger challenge than normal to my (mostly conscientious) exercise habits and (fairly healthy) lifestyle. That long, cold season simply would not die, forcing me to trim my running schedule from three or four …

Work it!

Check out this story from the New York Times today. According to the article, the “graying of the gym” is a phenomenon happening before our very eyes. Get this: gym membership among adults aged 55 and up rose to 10.5 million in 2008 – up from 1.5 million in 1987! That makes this group the fastest growing segment of the gym-goer population, according to annual surveys by the International Health, Racquet and Sportsclub Association. There are classes being offered specifically …

Taking Your New Years Resolutions Seriously (And Realistically)

Let’s face it – too often we make some grand resolution to change big for the new year, and near to nothing comes out of it. Practice an accomplishment or performance in your head–athletes call this “mental rehearsal”–repeatedly until you’ve got it exactly right. The idea of mental rehearsal is to actually create the experience of success in your mind. For example, suppose you’re going to a party where you’ll be faced with lots of unhealthy food and drinks. Rehearse …