Oh, What A Feeling! Toyota Gives $12.6M to AARP Foundation for Driver Safety

toyota
Doug Van Sant

Fans of AARP's Driver Safety Program should like this: Toyota announced today that it will give the AARP Foundation $12.6 million over three years  to enhance and promote the popular volunteer-run program.

"We have [safe driving] programs for people of all ages," said Toyota group vice president of philanthropy Pat Pineda. "But we were missing the senior component. [AARP's Driver Safety Program] is exactly what we needed to complete our profile."

And how.

Via the Foundation, the driver safety program will overhaul its classroom and online curriculum with the help of the nation's top experts using cutting-edge technology. To boot, building awareness in older drivers (or even their younger caregivers) to continue to hone their driving skills. And finally, it gives us the chance continue our outreach to multicultural communities.

pat pineda
Doug Van Sant

Pineda said she was sold DSP after taking a classroom course."I was very impressed with the comprehensiveness and quality of the content," she said.

Toyota, through its Collaborative Safety Research Center (which includes MIT's AgeLab), will share research on the development, testing and safety innovations with AARP to better inform aging drivers. Sixty-five percent of Toyota drivers are 50+.

The takeaway? Helping people stay in their cars longer means independence and lowering the chance of isolation among seniors.

Driver Safety Program director Julie Lee said she hopes to have the new curriculum ready by spring 2014.

You got some ideas to help Toyota? Well, 'Like' their  Facebook page or call 800-331-4331. As always, you can comment below.

Search AARP Blogs

Related Posts
February 04, 2016 09:00 AM
When Dad was diagnosed with Alzheimer’s disease, I knew he would need all of his senses to help interpret the world around him and balance his changing cognitive abilities. But he has hearing impairment and limited vision (glaucoma plus visual-processing problems associated with Alzheimer’s). Even though there is only so much I can do about the visual issues, I assumed  hearing aids would solve his auditory problems. I was wrong. The good news is that we eventually discovered a surprisingly simple solution.
February 01, 2016 10:00 AM
The phone rang one day when I was at work. It was my mom. “Come right away, Elaine, we need you,” she said. Mom had just driven Pop to the emergency room. I knew Pop must have been very sick, because Mom hadn’t driven a car in years.
January 21, 2016 01:00 PM
I have been both a live-in caregiver and a long-distance caregiver. In fact, currently, I’m really both. My dad lives with me (as do my sister and her two sons at the moment), and I also travel for work, about a week every month. I’ve learned to manage my loved ones’ care no matter where I am. Here are some of my tips for other long-distance caregivers.