I once had a dirty little secret. No, it wasn’t an online flirtation, a crush on actor Mark Rylance (that’s common knowledge) or a tendency for midnight fridge raids. It was a brief problem with BPSD, aka Binge-and-Purge Shopping Disorder, and it’s why online retailers such as Amazon, Target, Sephora and Beauty.com are such a success.
Women 50 and older are the biggest buyers of online beauty and fashion. Buy, try, return, repeat is a familiar but addictive habit. The revolving door of free shipping and returns can suck up $5,000 worth of stuff in minutes.
New fall beauty products and the latest clothes are already available. So if you have a problem, it’s time to break the addiction — as I did — with this five-step plan:
But if culottes and capes aren’t you, just say no! Adore blue nail polish? Feel free to wear it all year long! If not, ignore it.
Budget your browsing time. Control is practically our middle name. We tally steps on Fitbit, count carbs/calories/sugar and fat grams for every bite, and tote sanitizer gel on key rings 24/7 to counteract germs.
So why not micromanage our shopping? Set dollar boundaries and time restrictions. Before you hit the “Buy” button, leave any pending purchase in your virtual shopping cart or bag for 48 hours. That last rule is non-negotiable, really: The delay forces you to consider whether you truly still want it, need it, lo-o-ove it — and can afford it!
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For more beauty and style tips for women 50-plus, check out my Wardrobe Wakeup: Your Guide to Looking Fabulous at Any Age.
Photos: neimanmarcus.com; sephora.com; saksoff5th.com; amazon.com
Also of Interest
- 6 secrets of ageless women
- 5 ways you can hear better
- Over 50 and looking for a job? BACK TO WORK 50+ can help
- Join AARP: Savings, resources and news for your well-being
See the AARP home page for deals, savings tips, trivia and more.