AARP Eye Center
AARP Study: Older Americans Are Tuning into Social Media
By Charlotte Marshall, June 15, 2010 11:35 AM
America 50+ is not only 'in the know' when it comes to social media but they are a growing population social media users.
AARP's latest study on older Americans and the Web shows that 27% of folks 50 and older use social media sites, with Facebook being the most popular and followed by MySpace, LinkedIn and Twitter.
More findings:
* 49% of those ages 50 - 64, and 40% of all adults 50+ consider themselves extremely or very comfortable using the Internet. This is great, because there is a wealth of information on the internet for all ages.
* Facebook is the most popular social networking site for Americans 50+, with 23% of survey participants reporting they prefer it--followed by MySpace, LinkedIn and Twitter. Facebook is a particularly great social media tool for older Americans, it makes reconnecting with old friends easy and fun.
* Among adults 50+ who use social media websites, three-quarters (73%) are connected to relatives other than children and grandchildren, three-fifths are connected to their children (62%), and one-third (36%) are connected to grandchildren.
Check out the rest of the study here.