What's a Sterling Award?
Let me explain.
At AARP, we're determined to make the case that technology for the 50+ is not only socially responsible, it's also good business.
One of the fastest-growing markets for tech products is the 78 million baby boomers living in the United States. Yet tech products are too often designed without older consumers in mind. - VentureBeat, September 2011
This year, we're sponsoring an award to bring more attention to products that address those needs. It could be anything - a service that connects you with your grandson to learn chess together, a product that makes caregiving easier, or a way to make it easier to drive your car more comfortably and safely as you age. Nominations close this Friday, so if you're a company making a product or service that fits the bill, get those entries in!
Photo: Sifteo blocks by Flickr user joshleejosh.