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Jody Holtzman

Biography:

Jody Holtzman, Senior Vice President at AARP, writes about AARP's focus on living, not just aging, and advocates for people 50+ to live their best life through better, more usable technology. For more, you can follow & talk to Jody on Twitter here.

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Jody Holtzman'sPosts

Could a Middle Schooler Cure Alzheimer’s With LEGOS?

Posted on 12/17/2012 by |AARP Blog Author | Comments

TechnologyA little over two years ago, we set out to identify ways for AARP to stimulate innovation in the marketplace that would benefit people over 50. We were and are driven by our mission – to enhance the quality of life for all as we age. Since then, we have focused on innovation and entrepreneurism by and/or for people 50+. We have created scholarships at DEMO to ensure that startups and older entrepreneurs have an opportunity to pitch their ideas …

Start Me Up: Fund Boomer Entrepreneurs

Posted on 11/28/2012 by |AARP Blog Author | Comments

Work  So many boomer entrepreneurs these days, so little venture capital interest.  Despite a growing number of boomer entrepreneurs starting up businesses, investors like the very public Vinod Khosla refuse to believe in funding companies started by people over the age of 35. He not only does not seem to recognize the age advantage that older entrepreneurs may have, he seems to get a kick out of letting us know – first from a podium in Bangalore, no less — …

Why Aren’t Older Adults Buying Smartphones?

Posted on 11/1/2012 by |AARP Blog Author | Comments

TechnologyThere’s an app for that – but usage by older adults is stalled.  Boomers and beyond have the spending power, but they aren’t snapping up tablets and smartphones. Pew’s latest smartphone numbers tell the story – smartphone usage has not grown beyond 11% among the 65+.  And tablet ownership, despite many cute stories, has only grown to 13%. Yet you and I both know that that these phones and tablets provide significant utility, from easy access to discounts and savings …

Tech Companies Should Lead Effort to Expand Broadband Access for Older Adults

Posted on 09/28/2012 by |AARP Blog Author | Comments

Technology  As broadband adoption levels off, the older adult population loses.  The flurry of interest in getting older adults online seems to be fizzling – unfortunately, before they are all online. Occasionally there is some excitement here and there, for example, the Google fiber project in Kansas City, but overall, the National Broadband plan seems tired, adoption has leveled off.  That is unfortunate – since only 45% of the 65+ have subscribed. Cynicism is up, though. Folks appear to be …

Hey, Entrepreneurs: What’s Your 50+ Strategy?

Posted on 09/11/2012 by |AARP Blog Author | Comments

TechnologySo many age 50+ customers –yet marketers obsess about youth. So I wonder, being exactly in the age demographic of the prospective buyer of BMWs, what’s up with their marketers? BMW seems on a quest to reach the young through social media. But the actual buyer my age isn’t shopping for cars that way – and today’s young people don’t have the money for that car! Here’s the reality: baby boomers own half of the nation’s wealth. That’s $2.3 trillion. …