If you're a fan of the Burt's Bees line of natural, environmentally friendly personal care products, you might have assumed that the Walt-Whitman lookalike on the label was a generic hippie dreamed up by marketing experts.
But Burt Shavitz, who passed away on July 5 at age 80 in Bangor, Maine, was a real person and an actual beekeeper. Here are some intriguing facts about a man who was as wild and free-spirited as his likeness might suggest.
- In 1970 Shavitz abandoned his career and urban lifestyle as a New York City photojournalist for Time and Life after his photograph of a dour neighbor staring out her window made him realize "that would be me ... if I didn't get the hell out," he once explained to the New Yorker.
- He moved to Maine – "a Garden of Eden" he remembered from childhood visits – and built his first home there with lumber donated by neighbors window frames scavenged from the local dump.
- He became a beekeeper after a man whom he'd met as a news photographer gifted him his complete set of beekeeping gear, which he later described as "an act of God."
- He met his future business partner, artist Roxanne Quimby, when he gave her a ride hitchhiking.
- He and Quimby started out selling candles made from wax from Shavitz's hives before expanding into personal products.
- Though he reportedly received $4 million after the company was sold to investors in the 2000s, he continued to live an austere lifestyle without running water and heating his house with a wood stove.
- He didn't own an alarm clock.
- According to Mental Floss, the image on the product label was from a wood carving created by artist A.C. Kulik.
Here's the trailer to the 2014 documentary about him, Burt's Buzz.
Photo: AP Photo/Robert F. Bukaty