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President Obama Challenges Non-Profits to Innovate and Expand

Today, the President will be challenging non-profits to think bigger and expand the ways they can make a difference. At AARP, we're accepting that challenge by connecting our members to Create The Good where they can find and post opportunities to serve. In addition, we're growing our library of free, downloadable "do-it-yourself" toolkits that give you all you need to make an impact with your friends, on your time, in your community.
You can watch the President's challenge live at 2:00pm EST at where he will also recognize some great 50+ social entrepreneurs. He will meet with Purpose Prize winners who have finished their midlife careers and come back for their encores, recycling their lifetimes of experience into innovative solutions to community problems.
Recent Purpose Prize winner Robert Chambers will speak. Chambers was 57 when he founded Bonnie CLAC to provide low-income car loans to the rural poor. "I was old enough to understand the injustice I saw and experienced enough to do something about it," says Chambers. "Given the size of our baby boomer population, it's time to figure out how to build on all that experience and use it to solve our nation's most pressing social problems."
Other 50+ Purpose Prize winners invited to the White House are: Gary Maxworthy, who distributes millions of pounds of fresh produce to people in need; Sharon Rohrbach, who provides nurse visits for at-risk newborns; Martha Rollins, who eases prisoner re-entry into the community with job training and support; and Gayle Porter and Marilyn Gaston, who empower African-American women to improve their health.
Visit to find and post opportunities in your state.

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