Media Relations

Stop RX Greed "u2013 Listening Tour
Growing Momentum in Federal and State Governments
AARP is commemorating its 60th anniversary with the construction of outdoor fitness parks in local communities in every state, Washington, D.C., Puerto Rico and the U.S. Virgin Islands. In collaboration with the national nonprofit, FitLot, AARP Tampa worked with the local Parks and Recreation department to open the first outdoor fitness park in St. Petersburg, Florida on April 24, 2019. AARP CEO Jo Ann Jenkins, Mayor Rick Kriseman, and FitLot Co-Founder and Executive Director Adam Mejerson were on hand to welcome community members to the new park and try out the exercise equipment.
As the U.S. population ages, more workers are taking on responsibilities for caring for family members with illnesses or disabilities. These duties can have a substantial economic impact on employees and pose challenges for companies to find ways to make the workplace more “caregiver-friendly.” This is especially true for small businesses who often don’t have the capacity or financial resources to establish formal caregiving procedures.
Technology holds great promise in addressing the needs of older adults as they focus on remaining healthy, active, socially connected and independent. To understand their behavior around adopting tech products, the Consumer Technology Association (CTA) and the CTA Foundation surveyed older adults and caregivers and found a deep interest among the group to embrace tech that promises greater convenience, safety and health.
Skyrocketing prescription drug prices have been a major, ongoing concern for many Americans, particularly older Americans. A new AARP survey confirms this: 72 percent of adults age 50 and older said they’re worried about being able to afford their medications. Seniors are especially vulnerable to rising drug prices because they take an average of 4.5 prescription drugs each month. In 2015 alone, Medicare beneficiaries spent nearly $27 billion in out-of-pocket costs for their prescription drugs.
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AARP recently won a prominent " Sharecare Award" for its video spotlighting men as family caregivers, raising attention to an often hidden but vitally important group of people. Co-produced with AARP Studios, the 3-minute video offers an inside look at a gathering of African-American men from Philadelphia who support one another and openly share their unique challenges.
Top Technology Trends 50 Plus in 2019
Last fall my mom got an iPhone so she could text with her children and grandchildren. It turns out she’s part of a trend of older Americans embracing technology to keep in touch with family and friends.
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Anyone looking for evidence that the tech industry is waking up to the power of the Longevity Economy – the term many use as a catch-all for the $7.6 trillion in annual economic activity in the U.S. generated by people age 50 and up -- need look no further than CES, the global consumer electronics show held in Las Vegas last month.
AARP has led the fight for the rights of older workers in their relations with employers for decades, and in recent years has been building on its efforts to support older job applicants in their pursuit of career opportunities.
AARP Dinner with Don Series, Staring Don Rickles
AARP’s original series "Dinner with Don," starring the late comedy legend Don Rickles, is nominated for a Webby Award in the Unscripted Film & Video (Branded Entertainment) category.
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